Loser Machine was started earlier this year by pro skateboarder (and Active Pro) Adrian Lopez, and Dennet Oyanguren, the Creative Director at C1RCA Footwear. Loser targets the Skate/Chopper/Hot Rod culture, and we create only products which embody that lifestyle. The current line consists of mostly basics, such as T-shirts, sweatshirts and hats, but will soon grow to include helmets, gloves, eyewear, and cut & sew apparel.